From Hammocks to Hayneedle: How “Adjacent Demand” Turned One Product into a $400M Business
Most founders assume growth requires more products, more categories, and more complexity. Mark Hasebroock and Doug Nielsen started with one. A hammock. No research deck.No market thesis.No multi-year plan. Just a rough day after the giftcertificates.com IPO collapsed, a bad website, and one phone call from a guy named Dave in Yelm, Washington. What happened […]