We don’t just consult, we co-pilot. With grit, scars, and real growth, we bring hard-earned lessons and hands-on execution to every partnership. No theories, no sidelines. Just sleeves rolled up and results built right next to you.
ECommerce Growth
Brands Partnered
Founder experience
We’ve scaled eCommerce brands up to 7× growth across DTC, wholesale, and Amazon by relying on playbooks that weren’t learned in classrooms but forged in the trenches. Every partnership carries the scars that taught us lessons and the superpowers that drive real, lasting results.
We envision a world where success isn’t limited by background or resources. Everyone deserves equal access to tools, knowledge, and opportunities to grow.
We bring this vision to life by providing practical, inclusive solutions. With tested playbooks and hands-on support, we help partners grow stronger, scale faster, and thrive.
We’ve built, scaled, and taken the punches that come with it. Now we partner with founders and CEOs to cut through the noise, focus on what matters, and drive growth that lasts. No theory. No sugarcoating. Just straight, practical plays that turn vision into results.
I’ve lived every side of eCommerce — corporate exec scaling billion-dollar retailers, single mom grinding at $9/hr, coach helping founders hit scalable growth and incredible exits, and now operator-investor backing underdog brands.
I’ve been broke, I’ve been boardroom — and both taught me that growth comes down to grit, clarity, and execution.
I don’t hand you theory. I hand you the same playbooks I’ve used to grow brands 7× over. And I’ll get in the mud with you to run them.
I’ve started companies, sold companies, and invested in more than 60 eCommerce brands. Some crushed it, some crashed hard — and I learned from both.
I co-founded Hayneedle (acquired by Walmart) and built Dundee VC to back founders who know the fight.
Now with Dundee Growth Partners, Jennifer and I bring the scars, the cash, and the systems to help founders break through the $5M–$20M wall without burning out or selling short.
If you want partners who’ve seen it all, you’re in the right place.
We believe in agile, best-in-class execution. That’s why we’ve assembled a powerhouse bench of partners, specialists who help us drive results across all areas of brand growth.
These aren’t employees. They’re elite operators and agencies we work with regularly and trust deeply.
This extended team lets us move fast, go deep, and scale with precision — while keeping overhead lean and nimble.
We’re not consultants, coaches, or cheerleaders. we’re operators.
We’ve built businesses, broken them, and rebuilt them stronger, which means we know the scars, the struggles, and the strategies that actually drive growth.
If you’re looking for a partner who rolls up their sleeves and works beside you, we’re your team.
But if quick “growth hacks” and motivational posters are what you’re after, keep scrolling.
These values aren’t just words—they’re the principles that guide every decision, every partnership, and every result we deliver.
